UK Award Winning Beauty Therapist

Our emphasis is caring for your individual needs and well being in a relaxed and confidential atmosphere using organic and ethical products where possible. We look forward to seeing you! Book Your Treatment Now

Maria would like to welcome you to Pure Beauty

After qualifying as a beauty therapist with a BTEC National Diploma from Chichester College she soon opened her Pembrokeshire salon in 1991. Maria is regarded as one of the most qualified and experienced therapists in West Wales. Over the years Maria has used her knowledge to teach at Pembrokeshire college and provide private training at the salon.

Recognition for her business and skills led her to being a finalist in the British Beauty, Welsh Business and Welsh Woman of the year Awards, her passion and dedication saw her win “Best Beauty therapist in the UK” in the Professional Beauty awards and she continues to extend into new and exciting treatments and products. Over the years she has seen the industry change which has led her to the last 15 years using a more ethical, organic and natural approach, whilst balancing with advanced aesthetic procedures. Maria is now a Level 4 therapist and the salon is fully insured and licensed. She is proud to have a small specialised team who are fully qualified, empathetic and professional. Kirsten whom Maria mentored is a Level 2 NVQ Beauty Therapist and a British Makeup Artist Award finalist specialising in Nails, Environ and CACI , also Georgia who is Level 3 NVQ Qualified and specialises in Lash extensions , Hot stone massage and nails. There is also an Independent Nurse Prescriber Carrie Griffiths who has a regular day at the salon offering injectable aesthetics and procedures.